ABOUT US
ABOUT US
ABOUT US
BEAUTÉNOTIONS® is Redefining Beauté®. We believe every woman is uniquely beautéful, and most beautéful when she is comfortable in her own skin. This beauté should be enhanced and celebrated, not hidden behind layers of makeup. At BEAUTÉNOTIONS® we strive to help every woman realize her unique beauté, see the beauté in others, and celebrate our beautéful differences.
BEAUTÉNOTIONS® celebrates beauté by providing innovative packaging and high quality formulas, that are always Cruelty-Free and Vegan. We create luxury products we want to use, believe in, and that have the potential to help every woman realize her true, unique beauté.
BEAUTÉNOTIONS® is a brand built on trust, goodwill and a never-ending pursuit of purpose. We are not content with the status quo or being just another beauty brand. We work with the goal to improve the life of each person we come in contact with every day.
Redefining Beauté® - it begins within
ABOUT OUR FOUNDER - Melissa Arredondo
With the goal of creating a prestige cosmetics brand that helps every woman realize her unique beauté and see beauté in others, Melissa Arredondo launched BEAUTÉNOTIONS® in November 2018.
A never-ending pursuit of living her life purpose and following her dreams, Melissa left Henderson, Kentucky, to attend the Fashion Institute of Technology in New York City. Discovering new dreams, she continued on to Los Angeles, becoming a professionally trained Makeup Artist and completed her MBA. Her passion for beauty and business converged; she spent more than 10 years in Marketing and Brand Management for prestige beauty brands before marrying into the military. She left her thriving career to follow her husband, spending the past 3 years overseas. This break from corporate life inspired the creation of BEAUTÉNOTIONS®.
A diligent woman, doting mother and devoted wife, Melissa is Redefining Beauté® as she continues to pursue her dreams. She takes pride in creating innovative tools that change the way makeup is applied, partnered with luxurious formulas that enhance a woman's true beauté and dignité. It is her goal to make every person she comes in contact with feel beautéful.
